Ground-breaking Champions Chess Tour wins prestigious ESG Award

The Meltwater Champions Chess Tour, created by Play Magnus Group, has once again been honoured, this time with a prestigious ESG Award for showcasing the best ESG performances in line with the United Nations’ 17 Sustainable Development Goals. 

The Meltwater Champions Chess Tour is the winner of “Best ESG Campaign or Case Study Which Has Played a Role in Strengthening Global Partnerships”.

The award recognises successful campaigns or cases where an organisation has played a role in strengthening global partnerships while also having a positive impact on sustainable development (ESG stands for Environmental, Social, and Governance). Judges want to see objectives, budget, insight, innovative and inventive execution, and evidence-based results.

The judges said:

“The Champions Chess Tour has broken down traditional boundaries by taking the game of chess to a wider demographic. It had over 125 million live views and a viewer increase of 60% among young audiences. Amazing!”

Tour Director Arne Horvei said: “This is another huge honour for the Champions Chess Tour. One of the key goals for the Tour is breaking down boundaries in the chess world and this award tells us that we are on the right path to achieving exactly that.”

The award is yet another example of the incredible work done by a dedicated team that has taken competitive online chess to a new level. Since its launch in 2020, the Tour has gone from strength to strength, breaking viewership records for online and live tournaments.

The ESG award comes just a month after the Tour won the Digital Entertainment award from Leaders in Sport, alongside other winners that included Wimbledon, NBA, Arsenal and other major sports organisations.

The Meltwater Champions Chess Tour is the world’s first year-long online chess series designed to determine the world’s best chess player over a full season of competitive online chess. The concept has reached new audiences around the world.

According to Meltwater’s reach data, the Tour generated 22 billion in media reach in 2021 and 58 billion so far in 2022, representing 164% year-over-year growth on an already record-breaking inaugural season. 

The 2022 season will reach its climax in San Francisco between November 14 and November 20, with a $210,000 8-player event.

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