The face(s) of the Olympiad

From the cover of the welcoming info brochure, to countless posters and banners around town, one mysterious man can be seen everywhere. Mysterious at least to international visitors to Tromsø - to Norwegian chess players, and particularly those in the north, this is quite a familiar face.

by GM Jonathan Tisdall

Jan Sigmund Berglund on the front of the info bulletin received by all Olympiad participants

Jan Sigmund Berglund: At the Olympiad I've been a coordinator of events outside the chess itself, for the organizers. This means the blitz tournaments, side tournaments, activities and work for the marketing department, and advance work for the Olympiad creating promotional events, and events for sponsors.

Jan Sigmund Berglund has been an integral part of the Tromsø chess scene for a generation, president and driving force of the town's chess club and tireless promoter of the game. In younger and more active days he was more often to be seen at the board, and besides dominating regional events he also played in the top group of the Norwegian championship.

Former footballer Sigurd Rushfeldt adds to the combative atmosphere in the playing hall! | photo: Georgios Souleidis, chess24 

Jan Sigmund - and the other local poster 'children' of the Tromsø Olympiad - 13-year-old Elise Jacobsen and 11-year-old Benjamin Halvorsen, who can be seen draped on the building that contains the playing hall, and the highly pugnacious visage of Sigurd Rushfeldt, a former footballer with an illustrious international career - were all chosen to be the Olympiad's visual image as part of a long-term strategy.

Elise Jacobsen and Benjamin Halvorsen stare out at the players | photo: Georgios Souleidis, chess24

Elise Jacobsen doesn't just look down on the players - she's also taking part | photo: David Llada

Elise played for Norway 3 in the Olympiad, and Rushfeldt is not just a celebrity addition, the former Tromsø, Birmingham City, Rosenborg, Racing de Santander, and Austria Wien striker is a strong amateur and rumoured to be playing 'constantly' on the Internet.

JSB: This is a conscious strategy of (press chief) Jarle Heitmann. He thought - the Chess Olympiad is over in 14 days, and it is the chess community here in Tromsø who will have to carry the legacy of the event on. So if chess in Tromsø is going to reap long term benefits from the Olympiad, it makes sense that the event is associated with people from these circles.

See also:

• All news and interviews from the 2014 Chess Olympiad
• Live games and results